Casestudy:

Astrazeneca are a large  pharmauceutical company specialising in prescription drugs tga currently work  with the Symbicort brand team. Symbicort helps Asthma and COPD sufferers with inhaler dispensed medication. These conditions can be very debilitating even the simplest of tasks can be a challenge even taking a shower.

Tga were asked to come up with an interactive solution on the Astrazeneca stand that would convey this message. We came up with an interactive shower cubicle. The stand visitor would enter the cubicle and touch the tap. The sound of water would then come out of the shower head along with an interview from a COPD sufferer and how Symbicort has helped improve their quality of life.